Does Home Staging Really Work? What Sellers Should Know
For more than 20 years, the benefits of home staging have been well documented. Countless studies have shown that staging helps homes sell more quickly, and often for a higher price. According to the National Association of REALTORS®, 30 percent of agents reported that staging led to a 1 to 10 percent increase in the dollar value offered by buyers, and nearly half of sellers’ agents said staging helped reduce the time on market. Studies also indicate that buyers can generally decide if they’re interested within the first 30 seconds of seeing a home.
Staging is all about creating a welcoming, move-in-ready atmosphere. It helps buyers picture themselves in the space, highlights your home’s best features, and minimizes anything that might distract from its potential. From small styling updates to full furniture placement, staging can make a big difference in how your home is perceived and how it performs on the market.
If you’re planning to sell, here’s why staging is still one of the smartest strategies you can use and how to make the most of it.
A Strong First Impression Starts Online
In 2023, the National Association of REALTORS® Generational Trends Report revealed that 96 percent of buyers now rely on the internet to search for their next home. And in a market where most buyers begin their home search online, how your home looks and feels from the start has never been more important. Your online photos, videos, and virtual tours should make buyers want to see more. Staging helps make that possible by photographing better, helping rooms look more spacious and inviting, and encouraging buyers to take the next step.
Thanks to newer tools like virtual staging and AI design platforms, sellers have more options than ever to enhance their home’s online presence. These can be especially helpful for vacant homes or spaces that are difficult to define, giving buyers a sense of scale, purpose, and warmth before setting foot in the front door.
What Rooms Matter Most?
Not every room in your home needs to be staged, but some have more influence on buyers than others. 37 percent of buyer’s agents say that the living room is the most important room to stage, followed by the primary bedroom at 34 percent, and the kitchen at 23 percent. These are the spaces where people imagine themselves spending the most time, relaxing, hosting, and settling into daily life.
Staging can also be especially helpful in vacant rooms or uniquely shaped rooms. A few well-placed pieces of furniture can help define how the space might be used and create a natural flow from room to room. When these rooms feel welcoming and well put together, buyers are more likely to see the home as a fit for their lifestyle. A little extra effort in the right spaces can go a long way toward making that connection.
Clear, Clean, and Clutter-Free
To further inspire buyers to imagine the space as their own, make sure every room—including closets and the garage—is clean and clutter-free. You may even want to hire professionals to give your home a thorough deep clean.
Family photos, personal memorabilia, and collectibles should be removed from the home for your safety. Closets, shelves, and other storage areas should be mostly empty. Workbenches should be free of tools and projects. Clear the kitchen counters, store non-necessary cookware, and remove magnets from the refrigerator door.
The same goes for furniture. If removing a chair, a lamp, a table, or other furnishings will make a particular space look larger or more inviting, then do it.
You don’t want your home to appear cold, unloved, or unlived-in, but you do want to remove distractions and provide prospective buyers with a blank canvas of sorts. Plus, de-cluttering your home now will make it that much easier to pack when it comes time to move.
Neutralize and Brighten
Every home is a personal expression of its owner. But when you become a seller, you’ll want to look for ways to make your home appeal to your target market. Keep in mind, your target market is the group of people most likely to be interested in a home like yours, which your agent can help you determine.
A good strategy for staging your home is to “neutralize” the design of your interior. A truly neutral interior design allows people to easily imagine their own belongings in the space—and to envision how some simple changes would make it uniquely their own.
Paint over bold wall colors with something more neutral, like a light beige, warm gray, or soft brown. The old advice used to be, “paint everything white,” but often that creates too sterile an environment, while dark colors can make a room look small, even a bit dirty. Muted tones and soft colors work best. Likewise, consider removing wallpaper if it’s a bold or busy design.
Lighting is key. Replace heavy, dark curtains with neutral-colored sheer versions; this will soften the hard edges around windows while letting in lots of natural light. Turn on lamps, and if necessary, install lighting fixtures to brighten any dark spaces—especially the entry area.
A Smart Investment with Lasting Impact
Staging is a powerful advantage when selling your home, but that’s not the only reason to do it. Staging uncovers problems that need to be addressed, repairs that need to be made, and upgrades that should be undertaken. Staged properties are more inviting, and that inspires the kind of peace of mind that gets buyers to sign on the dotted line. In the age of social media, a well-staged home is a home that stands out, gets shared, and sticks in people’s minds.
What’s more, the investment in staging can bring a higher price. According to the National Association of REALTORS®, the average staging investment is between 1 percent and 3 percent of the home’s asking price, and typically generates a return of 8 to 10 percent.
In short, with less time on the market and higher selling prices, the small cost of staging your home is a wise investment.
Where to Start
If you’re concerned about the additional cost of staging, rest assured. Even a relatively small investment of time and money can reap big returns. There are even things you can do yourself for little to no cost. Contact your agent for advice on how to stage your home most effectively or for a recommendation on a professional stager. While the simple interior design techniques outlined above may seem more like common sense than marketing magic, you’d be surprised at how many homeowners routinely overlook them. And the results are clear: staging your house to make it more appealing to buyers is often all it takes to speed the sale and boost the sale price.
Thinking about selling your home? Connect with a Windermere agent to learn more about staging and how it can help you get the best possible results.
Strategic Investments to Increase Home Value and Market Appeal
When it’s time to sell your home, one of the biggest questions is how to make it as appealing as possible to today’s buyers. While market conditions, location, and timing all play a role, the updates you choose before listing can make a meaningful difference in both your selling price and how quickly your home goes under contract. The key is knowing where to invest your time and money. Not every project pays off, but some smart upgrades can give your home a competitive edge, help it stand out in online listings, and create the kind of first impression that gets buyers excited.
Here are some of the most impactful ways to invest in your home before putting it on the market.
Fresh Paint and a Neutral Palette
Few improvements have a more substantial return on investment than paint. A fresh coat instantly refreshes a space, making it feel clean, updated, and well-maintained. Neutral tones for interiors, such as soft grays, light beige, and crisp whites, appeal to the broadest audience and allows buyers to envision their own style in the home. It’s crucial not to overlook trim, doors, and even ceilings, as these small details help create a polished, move-in-ready feel. And if your front door could use a pop of personality, consider a bold, welcoming color that complements the rest of the exterior.
Curb Appeal That Counts
Buyers often form an impression before they even step inside. Landscaping, exterior lighting, and simple maintenance go a long way toward making your home inviting. Think trimmed hedges, fresh mulch, pressure-washed walkways, and a tidy lawn. It’s also smart to ensure outdoor areas are safe, from repairing uneven paths to addressing any obvious hazards.
Adding planters with seasonal flowers, updating house numbers, or swapping out an old mailbox can elevate your home’s appearance without requiring a significant investment. For buyers scrolling through listings, that curbside charm can be a deciding factor that gets them to schedule a showing.
Kitchen and Bathroom Touch-Ups
Kitchens and bathrooms continue to be high priorities for buyers, but you don’t need to take on a full remodel to make an impact. Small upgrades like replacing outdated cabinet hardware, installing new light fixtures, or swapping in modern faucets can transform the look of these spaces.
In the kitchen, consider updating your backsplash with a clean, timeless tile or refreshing worn countertops with a durable surface. In bathrooms, regrouting tile, caulking any cracks, replacing mirrors, or updating vanities are simple ways to modernize without overspending.
Flooring Matters
Floors are often one of the first things buyers notice when touring a home. If your carpets are worn or stained, professional cleaning or even replacement can make a big difference. Hardwood floors are especially appealing and refinishing them is often more cost-effective than replacing them.
For areas where replacement makes the most sense, consider durable and stylish options like engineered wood or luxury vinyl plank. Consistent flooring throughout the main living areas can also help a home feel more spacious and cohesive.
Energy-Efficient Features
Today’s buyers are increasingly focused on efficiency and sustainability. Investments like LED lighting, programmable thermostats, and updated appliances not only lower utility bills but also signal to buyers that the home is modern and thoughtfully maintained.
If your budget allows, new windows or improved insulation can add value while appealing to environmentally conscious buyers. Highlighting these upgrades in your listing helps showcase both comfort and cost savings.
Decluttering and Staging
Sometimes the most impactful upgrade isn’t about new finishes, it’s about presentation. Decluttering each room, minimizing personal items, and rearranging furniture to optimize space can dramatically change how buyers perceive your home. And the best part? It’s completely free.
Professional staging takes this one step further, creating a warm and welcoming atmosphere that helps buyers envision living in the space. Even small touches, like fresh flowers, cozy throws, and well-placed artwork, can make your home feel more stylish, comfortable, and truly move-in ready.
Making Smart Choices
The goal of any pre-sale investment is to spend strategically, choosing projects that increase appeal without overextending your budget.
At Windermere, our agents are experts at helping sellers decide which upgrades matter most. From recommending paint colors to connecting you with trusted contractors, we’re here to make sure you get the best return on your investment. Through our Windermere Ready program, we can even front the cost of improvements like painting, landscaping, cleaning, and staging so your home shines its brightest when it hits the market. With concierge-level service and no payments due until closing, it’s a simple way to maximize your home’s value and sell faster.
Connect with an experienced Windermere agent today to learn more about how we can help you prepare your home for the market with confidence:
Sustainable Upgrades That Help Your Home Sell for More
Selling a home begins with understanding how much it’s worth. After an initial assessment, you may want to make some updates to increase the value of your property. There are several ways to do that, including boosting your curb appeal or making renovations with significant ROI potential. As you research potential projects, keep in mind that making your home more sustainable can boost its value to potential buyers. In today’s market, many buyers are looking for eco-conscious features that offer long-term savings, lower utility bills, and improved health and comfort at home. Making the right green upgrades can help your home stand out. Talk with your agent to identify which of these five upgrades makes sense for your home before it hits the market.
Five Green Upgrades that Increase Your Home Value
1. Energy-Efficient Appliances
It’s no secret that appliances use a significant amount of energy, which means there is plenty of opportunity to cut back on their output. Installing energy-efficient appliances can do wonders for creating a more eco-friendly home, while appealing to buyers who value sustainability. And as many cities move toward energy codes that limit or eliminate the use of natural gas, energy-efficient electric appliances are becoming an important part of future-proofing your home. When shopping around, look for appliances with high-efficiency or Energy Star certifications. They may cost more to purchase, but their ability to generate long-term savings is a concrete selling point.
2. Tankless Water Heater
As the shift toward eco-friendly appliances has picked up steam, so too has the preference for tankless water heaters. Whereas standard storage tank water heaters keep a reservoir of hot water at the ready, tankless water heaters heat your home’s water supply on demand. It’s similar to a new car that shuts off its engine when sitting idle, as opposed to an older car whose engine is running all the time. Tankless water heaters don’t come without their share of costs. An upfront investment will be required for purchase and installation, but it will deliver immediate savings on energy bills.
3. Solar Panels
There are many benefits to going solar, but for sellers, the positive effect solar energy has on home values is chief among them. A solar-capable home is a surefire way to drum up buyer interest. By taking care of the upfront installation costs, you allow the buyer to focus on the benefits of solar energy, i.e., the long-term energy savings, the reduced utility bills, and the reduction in the property’s carbon footprint. Depending on your location, you may also be eligible for local or federal tax credits, utility rebates, or other incentives that can offset these installation costs. Work closely with your real estate agent to understand how solar energy has affected home prices in your area to get an idea of the project’s ROI potential.

4. Water Filtration
Installing a home water filtration system is one of the best ways to cut down on your home’s waste while increasing its value. These filtration systems appeal to buyers for a variety of reasons. Of course, there are an array of health benefits to having filtered water running through the entire house. Buyers can be assured that the water is safe to drink, they will be bathing and showering in clean water, and there is a reduced risk of plumbing issues due to contaminated water. Beyond the personal health benefits, it can also cut down on bottled water costs and the amount of landfill waste produced within the home. Some whole-home water filtration systems also come with smart sensors that track usage, detect leaks, and monitor filter lifespan, adding a layer of convenience and long-term savings for homeowners.
5. Energy-Efficient Windows
Alternatives to traditional windows have become more popular in recent years. Energy-efficient windows are better insulated, which helps to regulate temperatures inside the home and protects against harmful ultraviolet rays. Their ability to help regulate your home’s heating and cooling leads to energy savings and reduced carbon emissions. Energy-saving windows can be highly valuable to potential buyers, especially if you live in a climate with extreme temperatures.
In addition to temperature regulation, many buyers also appreciate how modern energy-efficient windows help with soundproofing—a big plus in urban or suburban neighborhoods.
Bonus Upgrades to Consider
If you’re looking to go a step further, here are a few more eco-friendly upgrades that may increase your home’s value and appeal:
- Smart thermostats automatically adjust heating and cooling based on your schedule, saving energy and offering buyers convenience.
- Upgrading to high-efficiency insulation in walls, attics, or crawl spaces can significantly reduce energy costs.
- With electronic vehicles becoming more common, having a dedicated outlet or charging setup at home is a huge plus for future-minded buyers.
For more tips on the selling process, visit the selling section of our blog.
Blog – Selling
Looking to boost your home’s market value with smart, sustainable upgrades? A Windermere agent can help you decide which projects will give you the best return in your neighborhood.
Click the button below to connect with an experienced Windermere Real Estate agent.
Selling Your Home with Pets? Here’s What to Know
For pet owners, it’s hard to imagine their home without a furry friend. However, when it comes time to sell, showcasing the qualities of a home should take precedence over the pets that live in it. This creates additional steps in the process of preparing your home for sale, but it makes all the difference in the minds of buyers.
Selling a Home with Pets
Staging Your Home
A well-staged home makes it appealing to the widest variety of buyers and has significant ROI potential when it hits the market. However, having a pet can complicate the staging process. Buyers may lose interest in the home if they see traces of pets, so it’s a good idea to hide any signs of their presence.
It’s especially important to hide evidence of your pet in marketing photos. Prepare for your home’s listing photos by cleaning and vacuuming, making sure all pet stains are gone and any pet-related damage is repaired. Stow any pet carriers, cages, toys, food bowls, and other supplies that may hinder the photographer’s ability to capture the essence of a room.
Showing Your Home
Before inviting potential buyers inside, it’s best to give your home a deep clean to improve your home’s air quality and to rid your carpets, flooring, and surfaces of pet odors and any dirt they may have tracked in over time. Provided you’re using your own furniture, vacuum and clean everything to extract as much fur and pet dander as possible. Talk to your agent to see if it’s a better idea to stage your home with rented furniture. If your pets have caused any damage in the home, make repairs or replacements as needed. After tending to your home’s interior, don’t forget to clean up after your pets in your yard as well. Fill in any holes in the lawn, freshen up your flower beds, and tidy up any areas of the landscaping where your pets may have dug.
After you’ve prepared your home for showings, there’s the question of what to do with your pets once buyers start taking tours. Ask a family member, friend, pet sitter, or neighbor to watch your pets while the showings take place. If you’re not able to find someone to watch them, form a strategy to temporarily relocate your pets during showings. If they must stay in the home, garage, or backyard during tours, it’s best to give buyers advanced notice that there are pets on the property. Talk to your agent about posting signage communicating their presence so that there are no surprises as guests make their way through the house.
Taking all these precautions will help to present your home in the best light without deterring certain buyers, for whom the signs of a pet may cause them to lose interest. On the other hand, if any buyers inquire about how the home can accommodate their pet, you and your agent will be more than ready to answer any questions they may have.
Selling Your Home
For more information on the process of selling your home, visit the Selling Page on our blog. To get an idea of what your home is worth, try our free home value calculator below:
What is my home worth?
Making the Most of a Home Inspection
For many people, a home inspection is a hurdle that every homeowner must overcome during the process of selling a home, but it’s a useful tool for sellers looking to get the greatest possible value from their home.
The Pitfalls of Overpricing Your Home
Naturally, homeowners want to get the most value for their home. However, if it hits the market at too high a price, it could cause serious complications in the selling process.
10 Costs Associated with Selling Your Home
Selling a home is an exciting time for homeowners. Once you and your household have decided that you’ll hit the market, it’s easy to think solely about the revenue that comes with the sale. However, selling a home comes with its own set of costs. Knowing what these costs are will help you budget throughout the selling process. Here are ten most of the most common costs that come with selling a home.
1. Commission Fees
Of all the expenses that come with the sale of a home, agent commission fees are usually the largest and for good reason. Real estate agents are professionals, wielding their industry knowledge and local expertise to get the job done and save countless hours of work for the homeowner. The commission is split by the agents representing both buyer and seller
2. Pre-sale Home Inspection
Pre-sale home inspections are not mandatory; however, if a seller does not conduct one, it could lead to major costs down the road. The inspection allows the seller to find any issues with the home and properly disclose them to the buyer. If the buyer’s home inspector finds repairs that need to be made, they can ask the seller for a price reduction or require that they be fixed in order for the sale to go through.
3. Home Repairs
There are varying degrees of home repairs that can increase the value of your home. Cosmetic fixes like improving your landscaping will do wonders for your curb appeal. Painting and decluttering help to present the home in the best light for buyers. Larger projects like replacing appliances, roofing, plumbing, and full-scale upgrades are a more significant investment but can increase your home’s value.
4. Staging Costs
During the selling process, it pays to put effort into the presentation of your home. Staging helps buyers to visualize living in the home. Professional stagers will enhance your home’s qualities while minimizing its deficiencies. Their cost will depend on the level of staging your home requires.
5. Utilities
In the interim period between when you move out and the buyers move in, you’ll want to continue paying utilities. Without running water, electricity, and heat, your home could be difficult to show to buyers.
6. Remaining Mortgage
Another cost of selling your home is the remaining loan balance on your mortgage. If you have been steadily paying your mortgage, your home sale will greatly aid in paying back the remaining amount, if not cover it completely.
7. Escrow Fees
In a home sale, there’s always the question: Who handles the cash? That’s where escrow comes in. It’s common for buyers and sellers to split the cost of escrow services. Be mindful of additional costs during escrow such as transfer fees and notary services.
8. Capital Gains Tax
The capital gains tax is assessed by taking the difference between what you paid for your house and what you sold it for. There are common exclusions for the tax, but there are situations where the exclusions may not apply. For example, if the home was not your primary residence, you could end up paying taxes on the whole gain. Talk to your Windermere agent for more information.
9. Property Tax
If your home sale takes place after you’ve paid taxes for the year, you may get a rebate at closing. In this case, the buyer reimburses the seller for the applicable taxes paid. Otherwise, the seller should pay the prorated share of property tax until the sale closes, placing the money in escrow.
10. Moving costs
Finally, the home sale is final, and you’re ready to move. Whether you’re moving locally or across the country, moving costs can add up quickly. Moving as many of your items yourself can save money, but for larger, more difficult to transport items, you’ll likely need to incur the cost of hiring professional movers to ensure your items arrive at your new home safely.
These are just some of the costs associated with selling your home. Each home sale is different, and the costs vary accordingly. Knowing what you can expect to spend throughout the selling process will help you budget accordingly. For more information on the costs in the selling process and how to sell your home, connect with an experienced Windermere agent today.
