Realtor - Lyon Real Estate
With an 18-year marketing background in both the private and public sectors, I take a unique approach to real estate.
Relationships are critical as is collaboration. I’m best known in the industry for my stellar negotiation skills, strategic real estate campaigns and ability to pinpoint market trends.
Simply put – I will sell your home quickly and efficiently, help you buy the right investment property and find your dream home in your ideal neighborhood.
My knowledge of the area is firsthand as I was born and raised in Sacramento and attended Del Campo High School and the University of California, Davis. I have lived in the suburbs, midtown and downtown, and now call East Sacramento home. My two sons attend Theodore Judah Elementary School.
Prior to becoming a realtor, I served as the Director of Marketing of Lyon Real Estate and as the public relations agency of record of Chase International, Lake Tahoe’s premier luxury real estate firm. My undergraduate degree is in communications and I have a master’s of science in public relations from the University of Denver.
But I don’t just sell Sacramento. I live Sacramento.
For tips on where to go and what to do, as well as businesses and organizations that make Sacramento an exceptional place to live, consider following me on Twitter, Facebook, Instagram and my blog, Living in Sacramento.
I look forward to working with you and providing a seamless, stress-free experience whether you are selling or buying.
Director of Marketing - Lyon Real Estate
Serve as part of Lyon Real Estate’s leadership team and guide the company's corporate marketing and communications strategy and outreach, including brand management, digital communications, advertising, public relations, corporate sponsorship, special events, philanthropy opportunities and social media efforts, as well as niche campaigns and programs. Supervise a full-time, in-house marketing and graphic/web team. Report directly to the company president/chief operating officer.
Lyon Real Estate is ranked the number one brokerage in annual home sales in the greater Sacramento region and has served the area for more than 65 years. In 2013, the company closed 8,100 transactions worth a combined total of $2.69 billion in sales volume.
Lyon Real Estate has 1,000 agents in 17 offices located throughout the five-county region it serves. The company is a member of the Leading Real Estate Companies of the World® (LRE), the largest network of premier locally-branded firms, as well as LRE’s Luxury Portfolio International program. In addition to its real estate services, Lyon Real Estate offers RELO Direct, a global relocation program, and Lyon Property Management.
President and Owner - Pettit Gilwee Marketing & Public Relations
For the last 13 years, served as the Communications Director of the North Lake Tahoe Chamber/Convention & Visitors Bureau/Resort Association via a consultant position. Develop, organize, direct and evaluate all communications efforts (statewide, nationally and globally), including media relations, public outreach to key stakeholder groups as well as the development of special channels for earning public support. Serve as the agency spokesperson and manage crisis communications efforts. (2000 to 2013)
For 10 years, served as the High Sierra Marketing Consultant for Visit California, one of the largest destination marketing organizations in the country. Plan, direct and evaluate a proactive public information program targeting key stakeholder groups, such as government and trade associations, corporations and non-profit organizations. Develop channels for earning public support, as well as speak on a regular basis before large groups. (2001-2011)
Plan, direct, execute and evaluate a grassroots, public information campaign on behalf of regional/county transit agencies, which was successful in generating 84% voter approval in designating 2% of the TOT (transient occupancy tax) specifically to transportation and infrastructure projects in Lake Tahoe. (2012)
