Posted July 28 2010, 9:16 AM PDT by Michael Fanning

Will videos surpass photos when it comes to marketing a home online?

Posted in General, Buying, and Selling by Michael Fanning

I recently read a real estate video report from Sept 6, 2009 stating that to market a home today the use of video is becoming more popular. The reports states that:

"When searching for real estate information, consumers value video 41% of the time and photos 48% of the time."

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They also predicted that " video will soon grow higher and still images will decline.  Most of this shift is due to some interesting enhancements in technology.  Technology to upload video to websites has drastically been enhanced.  We now have video software embedded into cameras that compress the video and maintain high quality. Cameras like the HD Flip for example makes taking video and loading video very easy."

It's true that videos haven’t yet replaced photos in real estate marketing, but the numbers clearly tell the story of the real estate industry’s intent on utilizing video to strengthen their brand by improving the consumer experience.   As distribution opportunities unique to video become more readily available to real estate professionals, teams and brands, the adoption of video will pick up pace rapidly. Video’s acceleration is already underway.

My questions to you the Buyer. How do you feel about video over photos? And to the Seller. Do you feel that using video enhances the marketing or distracts form it?  We want to know.

Report from welcomemat.com


12 Comments

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  • Hi,
    I think video is the wise choice but as realtor, how much should we spend or are we ok to spend on a video???

    Posted November 24 2010, 1:45 AM by laure iel

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  • We shop online to save time and to control our shopping experience. Imagine the frustration of wading through a video of an antique thimble on eBay, or of a used book on Amazon. At least for the moment, it is more efficient to view a grid of still real estate images, selecting those images of interest.

    However, when video is used for storytelling and not sales, buyers may commit additional time online. Imagine how engaging a video might be for marketing a property like this one: http://www.nytimes.com/2010/09/21/nyregion/21appraisal.html.

    Posted September 21 2010, 8:38 AM by Edward Krigsman

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  • Doubt videos are the wave of the future, most especially not if they have audio narrative or music.

    People are armchair shopping during work hours. Noise can "out" their non-working dalliance pretty fast.

    Posted September 12 2010, 8:22 AM by Mike

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  • Mike,
    What is the best way for utlizing video in your opinion? Links to Youtube? posting directly into a photo gallery? What do you recommend?

    Posted September 10 2010, 5:07 AM by Eric Mitten

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  • Hi Faye, I agree photos will always be very important. What we are finding however is that video is becoming a more trusted medium for the accuracy of displaying the home to the potential buyer. Still photos can be photo shopped and video is harder to manipulate that way. I also agree with you that video with music or a sales pitch is a total turn off. However if there are great pictures and a very well done video touring the home it is a marketing tool that is well received by potential buyers.

    Posted August 11 2010, 5:06 PM by Michael Fanning

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  • While video is fine (and apparently the wave of the future), photos are at least as important. If I click onto a site and am immediately 'forced' into watching a video or watch/listen to someone talking (usually, making a sales pitch), I'm turned off and leave the site with haste. However, if there are photos and I'm free to casually look around at my leisure but am not forced to watch a video as the only option, then I'm fine. I may even decide to watch the video . . . AFTER I've checked out the site and the house and decide that I'm interested.

    Posted August 04 2010, 1:23 PM by Faye Phillips

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  • Michael, I definitely agree that video will surpass photos soon, with all the mini and flip cameras coming out making video so easy to do, I think its only a matter of time before video becomes the norm. I have been suggesting this around our office, we should embrace this, become the first to start doing it, and not be the ones jumping on the bandwagon after everyone else is already doing it.

    Posted August 02 2010, 3:56 AM by Neil Pearson

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  • Hi Mike,
    I am presently a seller and a buyer. I have searched for homes daily since January as we prepare our home to go on the market. I prefer the video over still images. I have the option of stopping it to view as a still for closer looks. I believe they also offer more images and a more honest idea of the home. I find myself constantly wanting to look just a little further up or down and sideways. Interesting discussion. Thank you.

    Posted August 02 2010, 3:38 AM by Susy OConnell

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  • Hi Sue, I agree that still photos do grab you first. However didn't you get even more info from the properties you were interested in that had video?

    Posted July 29 2010, 9:43 AM by Michael Fanning

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  • Hi Mike,

    I look at property listings in a variety of vacation towns and look at videos only if I am first "grabbed" by the photos. I only spend time on videos if I have special interest.

    Posted July 29 2010, 12:05 AM by Sue Lantz

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  • Hi Penny I would agree with you when it comes to slow loading pano shots and even video that is loaded without compression. What we are starting to see now however is video that loads as fast if not faster than a single image. We also are hearing from buyers that video is trusted more for relevance in that single image photo enhancement programs are used so much today. Sometimes what you see isn't always what you get. Video tends to be more true.

    Posted July 28 2010, 9:45 AM by Michael Fanning

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  • As an experienced (as in older than many) agent, I love using photos and the online photogalleries with stills. I think people who are looking on line are cruising pretty quickly. They area making a decision about their interest in a particular property in the first 5 seconds. I click on a link to a photogallery and, if it contains a lot of pano shots or video, it loads too slowly for my attention span. I want to see that basic photos quickly and easily. Then, if I'm really interested and have lots of time on my hands, I might look at video. If it is available, it should be placed as a link that people can choose or not.

    Posted July 28 2010, 9:39 AM by Penny Bolton

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