You have many tough choices to make as you start looking for the home of your dreams and prepare to make one of the largest financial decisions of your life. Finding the right agent to represent you shouldn’t add to your worries. I’ve met a few real estate agents over the years and here are 5 tips to help you find a great one.
- Ask your friends and neighbors. Most consumers find their agents’ through referrals from those close to them. You’ll get real world references (good and bad) from the people you trust.
- Search your online networks. Search for real estate agents within your professional network on LinkedIn.com. LinkedIn can show you the agents who are 2nd and 3rd degree connections within your network. LinkedIn will even show you the agent’s resume and recommendations, mutual connections and offer to introduce you.
- Search local listings. Spend some time looking at homes similar to the one you wish to purchase or plan to sell on your favorite real estate website. Which agents are posting the best photos and doing the best to represent homes through their marketing efforts? Which agents are the most active in the area?
- Search Yelp. Yelp.com started as a place where people could write reviews and rate restaurants and bars. Today, Yelp has become the one-stop site for reviews of local businesses and professionals. Take a look at the highest rated agents in your area and read what your neighbors have to say about their service.
- When in doubt, Google it. When you’ve narrowed your search down to a list of possible agents start typing their names into Google. Google is a quick and easy way to see how active an agent is in the online world. If your agent has a common name include location or company search terms as well. You’ll be able to see any blogging or community activities they are involved in. You will also be able to see how active they are on real estate sites like Zillow and Trulia. Working with an agent who is active online benefits you because they are more likely to have larger networks and a greater reach with marketing efforts.