Last Friday we had none other than Bravo TV star Fredrik Eklund stop by our Premier Luncheon to talk to 200 Windermere agents and clients about his book, The Sell: The Secrets of Selling Anything to Anyone. Although he’s sold over $1.5 billion in real estate, it’s not the money that excites him; his true driving force has always been something entirely different. Intrigued? Read on to learn more about what motivates the number one real estate agent in New York City.
For Fredrik, it was a bit risky to write a book like this, but he wanted to be 100% honest regardless. He told us that, “people can sense authenticity, people can smell fake.” He believes that the more honestly you share yourself with the world, the more successful you’ll become. In the book he writes, “Success takes hard work, research, knowledge, and commitment, but the real victory comes through honesty, transparency and being true to your word. That’s what makes a truly successful person.” It turns out the difference between cocky and confident leaves no room for grey area.
“We’re all selling ourselves all the time.” When you go on a date you’re selling yourself. When you go to a job interview you’re selling yourself. We typically don’t view these situations from this perspective, and yet, it’s the reality of every single one. Changing your mindset during these scenarios could have a lasting effect leading to positive outcomes.
“We fail an equal amount of times. The difference is how fast you pick yourself up.” You’ve probably heard this from countless successful people, but why is the “fast” part so crucial in real estate? Fredrik answered that for us: “Time is all we have as real estate agents.”
When asked about his team’s dynamic Fredrik told us, “I’m not the kind of boss or leader that would tell them what to do. I send an email the day they start working for me saying I know at one point they are going to leave me and I congratulate them, but it’s always about friendship first. I think it brings and keeps certain energy.”
“Social media investment is becoming a necessity, not a luxury. Traditional forms of selling, marketing, and prospecting are becoming a secondary to social media tactics. The results speak for themselves.” Fredrik is big on social media, so big there’s an entire chapter in his book dedicated to it. He says, “In the future the seller of a home will pick the real estate agent with the most followers. If people follow you, they trust you. If you have followers who love you, it’s a measure of credibility.”
“It doesn’t matter what I do. I am my product. I am my service.” Fredrik isn’t just in the real estate business; he’s in the business of marketing Fredrik. Fun fact: He doesn’t have a business card. And yet he’s the most personable real estate agent out there. He says that he’s not afraid to be himself and he doesn’t have different personalities he puts on depending on who he is talking to; he’s just himself.
In the end, he not only gave our agents great real estate advice, he gave all of us advice in which we can live our lives by. If you haven’t read The Sell yet, we can assure you it is worth your time and you’ll close the book feeling smarter and motivated. We’re so glad he was able to come and see us; we wish you all the best Fredrik!