selling a Home

It's the end result that drives us from the very beginning.
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Selling a Home

It’s the end result
that drives us
from the very
beginning.

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w-angle-pattern-bar-mobile-light

Our agents understand that selling a home can be an emotional journey, so they will be by your side every step of the way. They find joy in helping their clients move their lives forward by being obsessively dedicated to their profession and sweating even the smallest of details.

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Real Estate Mastery

The Science of Selling

When selling a home, the end goal is to get the best price and most favorable terms in the shortest amount of time. Windermere agents are experts at this process, using their mastery of marketing, pricing, and negotiation to achieve the best outcome for you. Here’s an overview of the steps to selling a home.

01Prep Work

First impressions are key when selling, so it’s
important to put in the time to make sure
your home is in top condition. Fresh paint,
clean closets, flowers; there’s a lot you can do
to make even the humblest of homes look
like a million bucks.

02Price

Pricing a home is hands-down the most
important aspect in getting the highest
return in the least amount of time. Many
considerations go into setting the price,
including the condition and location of your
home, recent nearby sales, and similar homes
that are currently for sale. These will all factor
into the Competitive Market Analysis (CMA)
that our agents can provide to determine the
optimal sales price for your home.

03Marketing

We will create a plan to market your home to
the most potential buyers using a variety of
tools, such as digital marketing, advertising,
direct mail, and open houses.

04Showings

While they can be inconvenient, home
showings are a necessary part of selling.
When your home is on the market it has the
potential to be shown at any time, so it's
important to maintain a certain level of
cleanliness. During home showings, we recommend stepping out to give potential buyers privacy while viewing your home.

05Offers

When a buyer is interested in purchasing
your home, their real estate agent will draw
up an offer which is presented to you by your
agent. In addition to any legal requirements,
the offer specifies things such as the price,
earnest money, closing terms, contingencies,
and other conditions of the purchase.

06Negotiaton

One of our agents’ most important
responsibilities is to be an advocate for their
clients. This includes negotiating on the
clients’ behalf on things such as the price,
repair costs, timelines, and contingencies in
order to get the best terms possible.

07Purchase and Sale Agreement

This is the legal contract a buyer and seller
enter into once the buyer’s offer has been
accepted by the seller. It outlines the terms
and conditions of the sale and is signed by
both parties.

08Inspection

Once the Purchase and Sale Agreement is
signed by the buyer and seller, a home
inspector is hired to examine the home’s
health, safety, and major mechanical systems.
If any issues arise from an inspection, the
buyer may be able to renegotiate their offer.

09Escrow

Once the offer is accepted and a closing date
agreed upon, escrow allows the buyer and
the seller to have an outside party ensure all
parts of the contract are complete.

10Closing

At closing, all the paperwork is signed by the
buyer and seller, both parties pay any
settlement fees, and the documents are
officially recorded. Prior to closing, you'll
receive a settlement statement outlining any
fees which may apply to you.

Sold!

01 Prep Work

First impressions are key when selling, so it’s important to put in the time to make sure your home is in top condition. Fresh paint, clean closets, flowers; there’s a lot you can do to make even the humblest of homes look like a million bucks. Check out our Get Ready To Sell checklist for a list of ideas and tips.

02 Price

Pricing a home is hands-down the most important aspect in getting the highest return in the least amount of time. Many considerations go into setting the price, including the condition and location of your home, recent nearby sales, and similar homes that are currently for sale. These will all factor into the Competitive Market Analysis (CMA) that our agents can provide to determine the optimal sales price for your home.

03 Marketing

We will create a plan to market your home to the most potential buyers using a variety of tools, such as digital marketing, advertising, direct mail, and open houses

04 Showings

While they can be inconvenient, home showings are a necessary part of selling. When your home is on the market it has the potential to be shown at any time, so it's important to maintain a certain level of cleanliness. During home showings, we recommend stepping out to give potential buyers privacy while viewing your home.

05 Offers

When a buyer is interested in purchasing your home, their real estate agent will draw up an offer which is presented to you by your agent. In addition to any legal requirements, the offer specifies things such as the price, earnest money, closing terms, contingencies, and other conditions of the purchase.

06 Negotiation

One of our agents’ most important responsibilities is to be an advocate for their clients. This includes negotiating on the clients’ behalf on things such as the price, repair costs, timelines, and contingencies in order to get the best terms possible.

07 Purchase and Sale

This is the legal contract a buyer and seller enter into once the buyer’s offer has been accepted by the seller. It outlines the terms and conditions of the sale and is signed by both parties.

08 Home Inspection

Once the Purchase and Sale Agreement is signed by the buyer and seller, a home inspector is hired to examine the home’s health, safety, and major mechanical systems. If any issues arise from an inspection, the buyer may be able to renegotiate their offer.

09 Escrow

Once the offer is accepted and a closing date agreed upon, escrow allows the buyer and the seller to have an outside party ensure all parts of the contract are complete.

10 Closing

At closing, all the paperwork is signed by the buyer and seller, both parties pay any settlement fees, and the documents are officially recorded. Prior to closing, you'll receive a settlement statement outlining any fees which may apply to you.

Sold!

Curious what’s happening in your area and the factors that might impact the sale of your home? Read Windermere Chief Economist Matthew Gardner’s latest economic and housing update in his quarterly GARDNER REPORT.

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