Selling May 25, 2010

Going from homeowner to home seller

The following post was written by Kathryn Madison, a real estate broker out of the Windermere  Portland-Raleigh Hills office. You can learn more about Kathryn and read more insightful articles on her blog, GoBeyondtheOrdinary.com.

How do we transition from the mindset of a homeowner to a home seller?  Homes bring us shelter, comfort and are a place to express our individuality. But when it’s time to move on, that same home will now be the financial springboard to the next chapter in our lives.

We start by letting go of the home layer by layer.

Both buyer and seller benefit when the seller- perhaps with some judicious coaching from their skilled Realtor- peels away those things that made their home uniquely theirs. In essence, the serious packing begins once the decision has been made to sell; bookcases and closets should only suggest their function with a few items, rather than store seasons and years worth of books and clothes. Carefully removing prized collections and family photos is also vital- nothing should distract the buyer from seeing the house, and seeing themselves in it.

Personal colors are just as important to remove as objects. After all, if you were serving ice cream to a few thousand people (that’s how many will see your house photographed online)- would you serve them mango flavor? It’s a lot more likely you would choose vanilla- and that’s pretty much what the color of your walls should be- neutral or deep neutral tones.

The last touch is a good deep cleaning- ask your REALTORtm if they have the name of a reputable company.

The seller can then replace those familiar objects with a fresh new welcome mat at the front door.

This process allows the buyer the visual and emotional space to move in.

This process allows the seller to move on.