It`s All About Price

It’s All About Price: Pricing for the “Moment of the Market”!

7.5 clock hours

Gone are the days of “guestimating” a price, putting a property in the MLS, and pulling in multiple offers. Today’s successful listing agent must understand how to price homes in today’s market.

Pricing is an area of expertise for Denise, and she’s here to share an overview of this complex topic to help you get your listings sold. You’ll learn:

· The five main reasons homes are overpriced

· The critical factors that affect price

· Why you need more than a standard CMA if you’re going to be successful at pricing

· How to determine if you’re working in a “buyers”, “sellers”, or “balanced” market

· How to calculate absorption ratios and listing-to-pending ratios

· The psychology of sellers

· How to set the stage for the pricing discussion

· The key components of the pricing presentation

· Handling objections

· Helping sellers to “see the light”

· Knowing when to walk away from overly optimistic sellers

And much more! If you’re tired of listings that don’t sell, call and enroll NOW! This is the first and last time this class is being offered anywhere in 2008 … and it’s not on the calendar for 2009. Don’t hesitate, or you’ll miss this rare opportunity.

Note: Select handouts and charts will be included as part of the enrollment fee. Participants wishing to purchase Denise’s complete “Pricing System” may do so at a substantial discount the day of class.